Hyperlures began as an idea over a year ago with the mission to deliver lures and lure fishing tackle with quality service and support.
We decided to give Hyperlures a proper foundation as a company registered in England and with a VAT registration so that our customers could see that Hyperlures is here to stay and not just some quick trading idea to make a fast profit and then fade away. We then set about building our web site, which like most IT projects, took longer than estimated to get right.
We were ready to ‘go live’ in September and after a few live tests we began to take orders at the beginning of October. With not much of the year left we set ourselves some targets for customers, orders and social media and to our surprise and great happiness the last of those targets was exceeded today on 27th December 2017.
The boss had this to say:
“Many people think that setting up a web based operation is easy - well it isn’t. When your salesperson is your website you have make sure that the presentation is even better than a catalogue or a shop display. Add to that the need to provide a quality service, a returns mechanism, legal compliance, etc. and it becomes a major investment of time and money. Fortunately for Hyperlures everything has turned out well and we have a great foundation to move forward upon as we close 2017 and begin 2018. Happy New Year to all of our Customers and Suppliers – we could not have done it without you.”
So from us at Hyperlures – Happy New Year