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HART has been dreaming since 1990 and inventing to create the perfect rod, the most lethal bait. The illusion, nonconformity and the work of the best professionals have made this dream has come true.

The HART Team, born from a group of fishermen who started to dream of creating their own baits, who wouldn´t settle for something that already existed, but decided to put every effort to create themselves what they imagined. That innovative spirit, that “defiance” stands behind every new development.