In the late 1890s James Heddon launched a hand-made lure into a Michigan pond and the ripples are still expanding. It marked the beginning of a new era, the artificial-lure fishing era, for all anglers. Established in 1898, Heddon Lures is the oldest lure company still producing quality fishing products. Heddon is the manufacturer of legendary lures, including the Spook, Torpedo, Lucky 13 and many more, and these lures follow the same innovative vision James Heddon captured more than 100 years ago. Bass, trout, pike… make some fishing history with Heddon Lures.